Investing in the cool kids: Gen Z-centric startups
Just as you thought you learned how to spot a consumer startup that will thrive well among peeps born between 1981 and 1996, it turns out the Millennials hype is over. Gen Z, our younger relatives and cooler friends, aged 22 and under, is stealing the limelight — and the investment dollars.
By 2020, Gen Z will account for of US consumers. Already today, Gen Z spends $44 billion a year, and influence another in household spending.
So, how do you win the heart — and short attention span ( to be